Lincoln Electric expansion to India Essay

Market entry strategy involves the essential requirement for a company to get into international level. The need of involving other companies whereby two companies join together is referred to as joint venture entry. They get into a similar market and make the same production with the aim of sharing risk and at the same time they share the profit according to their terms of agreement (Kretzberg, 2007). Therefore, Lincoln Electric Company has a chance to join with other company to venture in the Indian market. Through the joint venture strategy in Indian market, Lincoln Electric has a chance of attracting wider market share in the region. The major consideration is done through extensive study of the market situation through various considerations. Market environment has a wide consideration depending on the factors such as political, social and economic integration. The basic considerations that Lincoln Company has to consider are directed in achievement in the market increase (Hastings, 1995). Concerning the Indian market structure, introduction of welding company is essential in reference to the technological improvement. The factors concerning the technology in the region, it covers the different aspects especially in developing market. While considering joint venture strategy in international market, the major considerations are made depending on business environment. This involves political, economic and social culture of the region. External environment Political status of the region helps in decision making regarding international marketing and business establishment. The major factors are on the risks that are involved while setting the business and the response from the market. The references are done in respect to the intention of the company and the level of investment (North & Trabajo, 1997). Lincoln Electric has a high chance of introducing its operation at Indian industries due to stability in the political field. The issues regarding the political  situation in India are attractive to the investors. There is no major threat regarding the Lincoln Electric company investing in the region. The Lincoln Electric company has to take advantages of the political situation in India. The Indian government offers full support in the provision of security and ensuring investments are safeguarded. On international investors, the government acknowledges their participation in the provision of employment in the region (Theobald, 2008). Therefore, they take high initiative in protecting the companies through different acts regarding business and industries. The political will in Indian government in upholding the foreign companies ensures development throughout. Therefore, political stability of the country has a major effect on the business setting and its operation. Economics background India has a promising economic situation whereby investors consider it as a strong initiative leading to prosperity. Lincoln Electric Company has to consider long term condition regarding the market and economy of the region. The basis of market and competition helps in introducing appropriate measures regarding the future of the Lincoln Electric company. The management has chosen appropriately the markets that have a promising future and having the market structure that have the capability of improvement (Majumdar & Saad, 2005). The competitions in the region are based on the development capacity. Lincoln Electric Company deals with the electrical materials and hence taking advantage of Indian market. Through the technological improvement in the region, the Lincoln Electric company has the chances of improving the production. The major aim is connected to market share increase through innovative strategies in technology. India is a superior country that the company ought to invest in since it has a wider market that requires the electrical materials. Few industries in the country provide the required electrical materials. Hence, it would be vital for the Lincoln Electric Company to expand its operations in this country. Huge profits will result from the company expanding its operations to India. The average sale of the company’s products will improve; it will hence be able to produce more products for the India market (Fratianni, 2006). Different tools can be used to analyze the expansion of this company in India. The expansion of the company will have different inferences; the company may get  high level of profits or get losses. Profits can use as a good measure of the company’s expansion in a certain region. The success of the company is normally measured by the level of profits that it generates by involving itself in a certain venture. In this case this company is completing whet her to enter the India market or not. It is recommendable for the company to enter India market since there is high demand for its products in the country (Hafford-Letchfield, 2010). Though its products received mixed reactions from China and Japan, the company can take encouragement from the fact that the Indian market did not compose of many electrical companies like in the case of china and Japan. The degree of competition in India is low while the demand is high. Applying the law of demand and supply, entry to the Indian market will signify an increase in the profits of the company (Kuada, 2008). The demand for its products would be in the rise in this country. The performance of the welding materials in Asia countries for the country in the early years was not as expected for the country. There were mixed reactions for its products across the consumers. The reactions arose from trade restrictions that were imposed by the governments. Companies were to produce consumer products at low cost, and hence they would be provided to the consumers at low costs. This then gives the company a hectic decision, and they have to resolve to enter the market of not (Combe, 2006, p. 108). If the company enters this market, it can expect anything to happen, it may either get improved profits or in turn it would get losses. The companies to India would imply that the company will increase its market share across different regions in India. It would then be possible to market itself to the locals by having its local company. The company’s improved sales would also imply that the company would be able to compete with other multinational companies that deal in the manufacture of welding and electrical products. India is among the growing countries, and attributed by the country’s GDP growth is high. The market is important, and its annual GDP is relatively high that of Latin countries combined together. India is projected to be an economic powerhouse in the next coming years (Kretzberg, 2007). This implies that the country is doing well economically, and it is, therefore, vital for the Lincoln Company to join the Indian market. The company need o considerate some vital aspect before it have resolved on expanding to the Indian market. It should  carefully analyze the market situation in the country (Chadwick, 2002). This helps the company to analyze the competitors of its products. Competitors are vital; the company should be more realistic and come up with strategies that would help it deal with competition. Strategy that the company should use to enter the Indian market (joint venture) Joint venture is essential for the Lincoln Electric company entering new market; it can enter the market on different grounds. The Indian welding market is made of three large competitors and small companies that sell their products at low discount (McClave & Benson, 1988). Considering the performance of the three companies in this market, the level of competition is high. The entry of Lincoln Company would hence impact the market, and high level of compilation would be witnessed. Since the Lincoln Company is well-establis hed company with different multinational companies in different countries, it should then stand on its own and provide its products to this market. As noted from the provided context different companies that tried to enter the market by either merging or acquisition found it rough to make it in the market (Miles, 2014, p. 153). Since the company is well financially grounded and wants to establish itself as a global, multinational, it should then make all the necessary structures required to enter this market. All the basic installation needed should be adopted by the company so that it can be in a position to compete with other companies in the market The company should establish itself on its own since it would signify an element of intent that would increase competition with its rivals (Tsoukas & Chia, 2011, p. 421). The company is also in a position to expand its production capacity when it has formed the company on its own. It would not be tired to commitments resulting from companies merging. The joint venture is a strategic entry of this company should be based on the formation of a new company that would use different inp uts in the production of its product. This strategy is important since- as noted in the China case the company should form the establish itself on its own since legal issues might arise in the case that the company enters the market in partnership with other companies. Partnership would restrict the growth of the firm, and there would be a dispute in profits sharing. It was also noted that the right decisions could not be made in the right time, and it took time while making decisions affecting the company. Due to the increase in the demand welding materials  in South Korea the company’s distributor could not cater for the requirements needed by the shipping companies. The Company could have catered for the demand if it had established its own company dealing in the production of welding materials. This then forms the base for the company to establish its plant in demand so as to cater for the future changes in demand (Tompkins, 2005). This is possible in the case that the company is able to adopt new technology in manufacturing its products. Lincoln could not cater for the demand of his products across South Korea since his was not involved in the manufacture of the materials while in South Korea. In Japan, the company production was limited; the company did not have any market link and hence was not involved in the final market demand of the products. The company faced many challenges while in its operation like the poor power supply. The power system was impaired hence the company could not function to optimality (Robert French & Vince, 1999). The company should have entered the Japan market with all the necessary machines that are needed to produce its product hence it would be in a position to compete with the other competitors in this region. It is hence ideal for a company to enter the Indian market on it owns since it would cope with all the challenges without delaying its production. Entering the market in any other form would imply that the company would not be to handle the pressure that results from competitors (Daft, 2001, p. 212). The Indian market is demands welding materials hence the company should establish a renowned plant to help in the manufacture of its products. Challenges faced by adopting this approach It is hard for the company to establish itself with the other competitors in India. The Indian market is made of different companies that deal in the production of welding materials. Establishing its products requires the company to use advanced marketing strategies that would outdo the competitors. Conclusion The company needs to apply strategic management rules, which would help it establish its strength and weakness. This approach requires the company to sets its goals and objectives that would help it to identify the risks that are associated with its operations. The company should keenly analyze the  key aspects that might hinder its operations, and the factors might be internal or the external factors. Analyzing the situations would help it to gather momentum, and, hence, would cope with competition from rivals. The company might find it hard to make in the market since some of the consumers would not regard its products. Another challenge, which the company would face, is a huge capital outlay that it requires to establish itself. Since the company is establishing a new plant, it would need a lot of money to make the structures and buy equipments. The legal process needed to establish the plant may be cumbersome; hence the firm may take time to start its operations in the country. Some government procedures required to establish the company may take time before they are provided by the government, these are like the licenses needed to establish the company. References CHADWICK, R. ( 2002). Business and economics. London: Routledge. COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann. DAFT, R. L. ( 2001). Organization theory and design. Cincinnati, Ohio: South-Western College Pub. FRATIANNI, M. (2006). Regional economic integration. Amsterdam ; Boston : Elsevier JAI. HAFFORD-LETCHFIELD, T. (2010). Social care management, strategy and business planning. London ; Philadelphia: Jessica Kingsley Publishers. HASTINGS, D. F. (1995). The Lincoln Electric Company: the actual is limited– the possible is immense. New York, Newcomen Society of the United States. KRETZBERG, A. (2007). Market entry strategies for emerging economies. Frankfurt am Main, Peter Lang KUADA, J. (2008). International market analysis theories and methods. Adonis and Abbey. MAJUMDAR, M. A., & SAAD, M. (2005). Transition and development in Algeria : economic, social and cultural challenges. Bristol: Intellect. MCCLAVE, J. T., & BENSON, P. G. (1988). Statistics for business and economics. San Francisco: Dellen Pub. Co. MILES, J. A. ( 2014). New directions in management and organization theory. Newcastle upon Tyne: Cambridge Scholars Publishing. NORTH, K., & TRABAJO., O. I. (1997). Environmental business management : an introduction. Geneva: International Labour Office. ROBERT FRENCH, M., & VINCE, R. ( 1999). Group relations, management, and organization. New York: Oxford University Press. THEOBALD, R. H. (2008). Environmental management. New York: Nova Science Publishers. TOMPKINS, J. (2005). Organization theory and public management. Belmont, CA: Wadsworth, Cengage Learning. TSOUKAS, H., & CHIA, R. C. ( 2011). Philosophy and organization theory. Bingley, UK: Emerald.

Judaism, Islam, Christianity Essay

Judaism, Islam, and Christianity are all completely different religions from an outsider’s point of view. Yet, when you look at all three of them in depth, a person can find many of the same characteristics. From their origins to their life rituals, there are many differences and similarities between these three popular religions. Between the origins of Judaism, Islam, and Christianity, there is much overlap. Judaism was started through the Patriarch and Matriarch of the faith, Abraham and Sarah. They bore a child together named Isaac, who Jewish people believe to be their ancestor. Jewish people call themselves Children of Israel, signifying their descent from Jacob. Also, Abraham had another son with a different woman. This son, Ishmael, is believed to be the ancestor of Islam. The origin of Christianity was from Jesus Christ, who they believe rose from the dead and is the Son of God. His followers, otherwise known as disciples, spread the religion after his death in 30 CE throughout the Roman Empire. It soon became the official religion in the empire with Emperor Constantine’s decision. It has so far spread worldwide and is the largest religion in the world with almost 2. 2 billion followers. The sacred writings of Judaism, Christianity, and Islam have many similarities. Christianity and Judaism believe in the Old Testament, which in Judaist terms is the Tanakh. This consists of the Torah, the Neviim, and the Ketuvim. It tells of God making a covenant with people. They believe that Jesus is not the Son of God and that their saviour is still to come. Muslims follow the exact writings of the Qu’ran, which they believe their prophet Mohammed was told in a revelation from Allah. They also follow the Hadith and the Sunna, which are, in a way, different variations of Mohammad’s life and stories. They regard parts of the Old Testament and the Gospels as inspired, and believe the Qur’an to be a more final and complete copy. The places of worship between Judaism, Islam, and Christianity are quite different. People of Jewish faith observe the Sabbath and conduct their services in Synagogue or the Temple, Christians worship in churches, chapels, and cathedrals, and Muslims worship in Mosques. People of Jewish faith and Muslims do not allow statues in their worship places, stating that it takes away their attention from God and Allah and that it ruins their monotheistic belief. Roman Catholics do not worship statues or icons. In the Eastern Catholic churches, people viewed icons as a way to greater worship and they prayed to them for protection. In Judaism and Christianity, the Holy Land, being Israel, is considered a very sacred place due to the fact that Jesus was born there and lived there, and also because that was the land promised to Abraham. Rome is also considered a very sacred place to Christians because that is where the leader of their religion lives, otherwise known as the Pope. This is similar to Medina and Mecca in Islam due to the fact that their house of God, the Kaaba, is located there and is believed to be placed right underneath Heaven. The role of women between Judaism, Islam, and Christianity, although men and women are equal in the eyes of God, are similar. Traditional Judaism gives different roles for men and women. For example, Orthodox men and women worship separately. This is in comparison to Muslims, where the Qur’an treats men and women as equals. This is close to Christianity, where everyone is equal under God. This allows women and men to be equal. For example, both genders can attend worship at the same time in the same place. Unfortunately, women are oppressed in today’s Muslim society due to Sharia law, which they believe is the law of Allah. It often discriminates against women and strips them of their rights. For example, a women’s word does not count as much as a man’s. This is similar to Christianity where women can not become ordained priests and are not given equality within in the Church. Also, men and women worship separately in Islam, which shows similarities to Orthodox Judaism. The symbols of Judaism, Christianity, and Islam are very much different. The Star of David is named after King David, who had a shield with a star on it. It has seven spaces, including the separate points and the centre. This number seven is very important within the Jewish faith due to the six days of creation including the seventh day of rest. The menorah, another sacred Jewish symbol, also represents the seven days of creation. It is referred to as the â€Å"tree of life† because it has seven branches. The Mezuzah is also another sacred object. It contains the Shema written on a parchment. The most sacred ritual object in the Jewish faith is the Torah Scroll. It is the centre of Jewish life because it is used to teach, and it has the Five Books of Moses inscribed in it. In comparison to Judaism, the symbols for Christianity are few. They regard bread as Jesus’ body, which they call the Eucharist. They also believe that wine is Jesus’ blood. They drink and eat these at masses in remembrance of the Last Supper and the sacrifice that Jesus gave to them to wash away their sins. They regard the cross as a symbol of the sacrifice as well. Ichthus, the symbol of a fish, is a symbol for Christianity. In Islam, the Tawhid is the concept of monotheism. It holds God as one and unique. The crescent star is widely used as a symbol on Islamic flags. When babies are born in Judaism, Islam, and Christianity, there are many rituals that they attend to. In Judaism, they believe in having the baby circumcised, which they call a Brit milah. Muslims also believe in having their sons circumcised. In Christianity, they believe in baptising the baby by a Priest to rid it of its original sin. In Islam, they believe in whispering the call to prayer in the baby’s right ear, making sure that it is the first sound they hear. Also, there is a naming ceremony where close friends and family gather to decide on the child’s name. Each of these rituals is different, leading to diversity between religions. During a marriage in Judaism, Islam, and Christianity, one must use different rituals to attend to the needs of their religion. In Judaism, the couple stands under a canopy where the Rabbi reads from the Torah. Also, the marriage becomes official when the partners give something of value to each other, such as rings. In Islam, many marriages are arranged and polygamy is allowed. They see marriages as a way to gain political advantage and to tie one family to another. This is not the case with Christianity. When you marry under God in a church, they do not permit divorces unless the circumstances are dire. You exchange rings as a sign of the vow you have given to the other person. Also, you are a couple under God and are expected to baptise your children. When it comes to death in Judaism, Islam, and Christianity, there are different ways to go about it. In Judaism, a shitting shiva takes place, where the family member mourns for a period of seven days. In Islam, the family member is quickly wrapped and buried. They are then pointed towards Mecca, which holds the sacred Kaaba. They also believe that the last words on your lips should be the Shahada. In Christianity, they hold a mass where families and friends can go to mourn as one. If lucky, you are blessed by a Priest, which relieves you of your sins. This is called Anointing of the Sins and Last Rites. The beliefs of Judaism, Islam, and Christianity are quite similar. They each have a different take on past events. Christians, Muslims, and Jewish people believe in monotheism, stating that there is only one divine God. Muslims and Jewish people claim that Christians do not believe in one God, seeing as they think God exists in three different ways; the Father, the Son, and the Holy Spirit. Christians call this the Trinity. In Judaism, they do not believe that Jesus rose from the dead, is the Son of God, or was born from the Virgin Mary. In Christianity, they believe in all of those points. In Islam, they believe that while Jesus was the Son of God and was born from the Virgin Mary, He did not die on the cross but was rather brought into heaven by God. People of Jewish faith think that Jesus was crucified due to this claim of being divine. Choosing to disregard the claim that Jesus is the saviour, they believe that their saviour will come one day and will unite the world and bring peace to humanity. Muslims believe that the Kaaba, a sacred cube located in Mecca, is God’s house and is located directly underneath heaven. They trust that the point to life is to live in a way that pleases Allah to gain a spot in Paradise, which is their heaven in the afterlife. The meaning of life for Christians, though, is to seek divine salvation through the grace of God and to become one with Him. People of Jewish faith believe life should be spent helping humanity and fellow neighbours. Christianity believes that every human has inherited â€Å"original sin† from Adam, meaning that people have a tendency towards evil. This is in comparison to Judaism and Islam who believe people are capable of both good and evil actions. In comparison to Christianity and Judaism, prayer rituals are taken very seriously in Islam. They believe in prayer five times a day: dawn, midday, afternoon, sunset, and evening, which is called the Salat. This is similar to Orthodox Judaism in which they pray in formal worship services three times a day; morning, afternoon, evening. They pray the Shema, which is the most important prayer in Judaism. Before prayer, Muslims wash up to their legs up to their knees and their arms up to their elbows to cleanse themselves. This is a bit similar to Christianity, which uses blessed holy water to pray with before entering mass. This blesses one’s self, recalls the baptism, and forgives sins. Each Islamic prayer is directed towards Mecca where the Kaaba is located, which they believe is loca ted directly under heaven. Women and men pray in parallel lines at separate times, and they pray on rugs to keep themselves clean. Also, there are certain guidelines that women and men need to follow in terms of what to wear to mosque. For example, a woman should not wear clothes that attract attention. In the European Christian Churches there are many dress codes one would need to follow. This is not the case in most Western Churches. The formalities have lessened and one can wear jeans to mass without causing uproar, which is much different from Islam. Judaism, Islam, and Christianity are similar religions when it comes to beliefs. While they have diverse opinions and take place in countries all over the world, these well known religions are revered for their perseverance. All three are valid religions, which, through different takes on past events, have moulded into what they are today. For example, while Christianity and Islam choose to believe that Jesus will come again, Judaism chooses not to. This take on a past event has shaped Christianity and Judaism greatly. Also, Islam has a different view of women’s rights and placement in society in comparison to Judaism and Christianity. I think that while Islam and Christianity are completely opposite when it comes to rituals and strictness, they are very much similar in terms of beliefs. Although Judaism and Islam originated from the same family tree and Judaism and Christianity coincide on many events, such as their origins, I believe that Judaism is the most different of the three due to its views about Jesus. Judaism, Islam, and Christianity are all completely different religions from an outsider’s point of view. Yet, when you look at all three of them in depth, a person can find many of the same characteristics.

The English Legal System assignment Essay Example | Topics and Well Written Essays - 1750 words

The English Legal System assignment - Essay Example The construction process is, therefore, a cohesive process that begins with the survey of the land and the determination of the effective terrestrial features thus influencing the development of property that sustains the investment for all the parties involved. The land surveyor may face legal responsibility for negligence on their jobs in the survey and design of the house depending on the complaints and conflicts that arise thereafter. Such complaints may arise from either the property owner or the eventual client who either buys or rents the property. The complaints may include any boundary feuds that arise thereafter or the nature of the structure that arises from the design. Surveyors inform the architect on the nature of the land and its ability to support particular designs and populations. A surveyor should determine if a land is swampy and therefore advise the architect on the design of the structure and the possible reclamation methods capable of making the land usable for the purposes of constructing a residential property. Legal cases would arise in case a building sinks later since such portrays evident lack of effective land survey. In a bid to ascertain the security of the citizen, the government of Britain asserts more importance on the practice and, consequently, evaluates every surveyor. The government certifies the survey schools and the courses taught in such facilities. Additionally, it certifies every surveyor thus permitting their practice. This way, it becomes possible to track any fraudulent surveyors who cause the loss of either property or lives. The property owner always contracts a surveyor who may be a real estate agent. The agent then...England, unlike most of the European countries, has a unique constitution; the country’s constitution arises from several acts of parliament, legal documents, and judicial decisions. In determining the negligence as discussed above, the court uses such acts of parliament, torts, and past pr ecedence . The courts employ relative yet effective applications of the statutes. In doing this, the courts must ensure that they protect the interests of all the parties involved by instituting fairness to all. The courts consider precedents as set by the courts in past similar cases. By doing this, the courts avoid instances of unfairness as either party in such cases may compare past cases to their current case and identify inconsistencies. In the case of unique cases, the courts analyse the statutes and state laws thus maintaining fairness in the determination and in the setting precedents for future cases. In retrospect, land surveyors may face negligence cases depending on the manner in which they offer their services to the public. The English legal system provides an elaborate process of falsifying a contractor and determining negligence in their cases. The courts thus use the existing legislations to ensure effective compensation for the losses incurred by the parties conce rned.

Community Assessment- Forest Hills Assignment Example | Topics and Well Written Essays - 250 words

Community Assessment- Forest Hills - Assignment Example This has left the small entities with no option but to operate the hard away. For instance, the small businesses are forced to offer their services at lower prices compared to Forest Hills. Most sociologists who have studied health beliefs accept that public thoughts on illness and health vary depending on social circumstance and immediate material in which individuals are captured. These situations can limit the probabilities of actions to change lifestyle that is unhealthy. Moreover, strategies of health promotion have in a long time assumed persuading people to live a healthy life was aimed at transforming the attitudes of individuals. Nevertheless, opposing living standards to fatalism is misunderstanding the situation on the ground for most individuals. Reaches carried have it that: very few informants who believed in randomness made them ignore or deny the possibility of life change benefits. Relatively, a pervasive recognition in death and illness field exists with a logical approach of taking suitable care. (Davison et

Video Games Ethics Research Paper Example | Topics and Well Written Essays - 1500 words

Video Games Ethics - Research Paper Example This essay stresses that farming is a practice when a player decides to performed a considerable number of some basic actions that will give one small reward; however, due to repetition, the amount of benefit that is accumulated is rather big. It is true that this practice also does not seem to violate ethics, but if one takes a close look, one will be able to notice that it undermines the very game play. For example, in experience based games, a person might develop one’s character in the early locations and the balance of the further play will be lost. In other words, while farming does not mean breaking the rules of the game, it surely does not follow the spirit of it, according to which the gradual development of the character of one’s abilities is an essential part of the game play. This paper makes a conclusion that video games ethics as well as real world ethics are different in a number of aspects. First of all, paying games is inseparably connected with necessity to perform certain actions and fulfill responsibilities. In real life this obligation is not as mandatory as in the virtual environment. Secondly, one should always keep in mind that it would not be logical to apply ethics with all its aspects to the actions which exist purely in the virtual world. In other words, gamer’s behavior in and outside the game might be different. This might be explained by the fact that while playing a game a person has to deal with issues that are rooted in fiction.

Leaderhip and Management in Resusitation Essay - 1

Leaderhip and Management in Resusitation - Essay Example Loss of time and error in the Resuscitation Department are paid dearly by the patient’s increased risk of morbidity (Rosen et al., 2008). In this scenario, there is an incessant demand for the healthcare team in the ERD to hone not only their specific individual and professional skills, but that they should learn to coordinate and work effectively as a team (Cooper and Wakelam, 1999; Sarcevic, Marsic, Waterhouse, Stockwell, and Burd, 2011). The high stress scenario of ERD is not an imagined reality. In fact, it is an actuality that is encountered daily by the healthcare team that is assigned in the ERD. Typically, the healthcare team only has 20 minutes to work together to â€Å"(1) stabilize the patient by (2) rapidly identifying life-threatening injuries; (3) determine the extent of the injury; (4) develop a plan for definitive surgical management of the patient† (Sarcevic et al, 2011, p. 229). Generally, the team is composed of 7 -15 members and they include an attending surgeon, surgical residents or fellows, nurses, an orthopaedic surgeon, an anaesthesiologist, a respiratory therapist, a pharmacist and an X-ray technician (Sarcevic et al., 2011). Additional specialist may be added to the team depending on the need of the patient. In this regard, it can be inferred that the health care team in ERD is technically an interdisciplinary team that have come together for the primary purpose of providing the patient with the initial care that the patient crucially needs. With this perspective, this research will delve on the critical function of nurses-Resuscitation Officer in the ERD. Specifically, this research will focus on the impact of nursing leadership and management in the discharge of the functions of Resuscitation Officer in the Resuscitation Department. Nursing leadership and management in ERD is crucial not only

'ONLINE BASED COMPANY ANALYSIS AND BENCHMARKING' assignment Essay

'ONLINE BASED COMPANY ANALYSIS AND BENCHMARKING' assignment - Essay Example It is for this reason that companies specialized in making bride dress; have resorted to the internet to market and hence sell their products. This report’s main focus is develop a benchmark for examining the best features and practices of bride’s dresses related information web pages so that they can be implemented in the existing company (1K Bride company). However, before developing the benchmark for the analysis, the report offers a detailed literature review on the importance of internet-and particularly online communication- to the companies that specialize on bride dresses. In relation to the predetermined set of analytical criteria, the evaluation of similar websites will be undertaken (Clegg 1997, pg71). Both the strengths and weakness of each and every website will be highlighted, thereby giving much needed direction towards how the website of ‘1K Bride Dresses’ can be improved from its current status to a much improved one. It is worth noting that: 1K Bride Dresses falls under fashion and design industry in Australia therefore much of the information gathered will be generalized with t he assumptions that it fits well with 1K bride Company. This incredible growth of the digital universe means that more than simply the fact that individuals will be facing information explosion on an unprecedented scale. This has implications for organizations concerning security, privacy, content management, intellectual property protection, data centre architecture, technology adoption and information management. According to the prediction made by IDC; while almost 70% of the digital universe will be created by individuals, fashion and design firms will be responsible for the security, privacy, compliance and reliability of at least 85% of the same digital universe (Chung 2003, p11). In fact, according to IDC, information and privacy protection has become a boardroom